Show what makes your product different.
A product passport is an interactive page that shows where your product comes from, how it’s made, and gives customers a clear reason to choose it. Open it from your product page or with a QR code.
For consumer brands whose origin, ingredients and craft deserve to be seen.
Discover the story of a local product
Example shown on Signé Local
Délice Boréal · Signé Local
Inuit herbal tea - Labrador tea
Click the badge to open the live Product Passport.
What a product passport does for the person buying it.
Reveal
The origin, the people, the ingredients and the know-how behind the product.
Explain
Scattered product information becomes one simple, visual story.
Help people choose
Something useful at the exact moment of the buying decision.
Brands see this as engagement, trust and conversion. Shoppers see a product they finally understand.
How it works
Three simple steps.
Send us what you already have
Origin, ingredients, producers, certifications, in whatever form it exists today.
We turn it into an interactive passport
You review and approve everything before it goes live.
Shoppers open it by badge or QR code
On your product page online, or on packaging in store and at markets.
Buying local
Buying local starts with knowing what you are buying.
What makes a local product worth choosing rarely reaches the shopper: where it comes from, what is inside, who makes it. A product passport puts that in one place, at the moment of purchase.
Origin
Region, producers and sourcing behind the product.
Ingredients & materials
What is inside, in plain language.
Know-how
How the product is made, and by whom.
Certifications
Existing labels and attestations, shown in context.
Product Passport AI presents the information brands provide, and can highlight existing certifications. It does not independently verify or certify claims.
Technology & integration
How it fits into your stack
No replatforming, no new system to learn. Here is what the setup actually involves.
One line to install
Paste a single snippet on your product page. Shopify, WooCommerce or a custom stack.
AI-assisted structuring
We use AI to organise and enrich the information you provide. You always review and approve before publication.
Product page or QR code
The same passport works online through a badge and offline through a QR code on packaging.
Your data stays yours
You control what is published, in which language, and you can update it at any time.
Product Passport AI helps brands create digital product passports that showcase ingredient sourcing, supply chain transparency, and product craftsmanship directly on ecommerce product pages. These interactive experiences transform complex supply chain information into engaging stories that build trust and are designed to increase conversion.
About
Louis-Olivier Roy
Founder
Product Passport AI was founded by Louis-Olivier Roy, an entrepreneur focused on turning supply chain transparency into engaging product storytelling. The mission is simple: help brands reveal the real story behind their products.
Connect on LinkedInAffordance Studio
Technology Partner
Product Passport AI is built in collaboration with Affordance Studio, a video game studio specializing in educational digital experiences and interactive storytelling.
For brands
Your product has a story. Let people find it.
Tell us about your product and we will show you what its passport could look like.
We work with a limited number of brands at a time.
Get in touch
Contact
Have a question or want to learn more? Send us a message.
Frequently asked questions
- What is an interactive Product Passport?
- An interactive Product Passport is a digital product experience that helps customers explore the story behind a product, including origin, ingredients, craft, proof, and product details.
- How do customers open a Product Passport?
- Customers can open a Product Passport from a badge on the ecommerce product page or from a QR code on packaging or labels.
- Who is Product Passport AI built for?
- Product Passport AI is built for premium consumer brands where ingredients, origin, quality, and product story matter, including food, wellness, supplements, organic, local, and artisan products.
- Is Product Passport AI a compliance tool?
- No. Product Passport AI is currently focused on product storytelling, trust, ecommerce engagement, and conversion support, not regulatory compliance.
- Does Product Passport AI verify product data?
- Product Passport AI can structure and present product information, but third-party verification is not included by default unless a brand chooses to involve a verification partner.
- Why would a brand use a Product Passport?
- Brands use a Product Passport to help customers understand what makes a product different, more trustworthy, and worth choosing.